Why This Exists
We got tired of algorithms deciding what we should listen to. Spotify's Discover Weekly started blending together. Apple Music kept pushing the same playlists. The recommendations all felt... safe. Predictable. Commercial.
Meanwhile, the actual discovery was happening elsewhere. College radio DJs playing tracks nobody had heard of. Venue bookers taking chances on unknown bands. Freeform stations where the playlist was decided by humans with taste, not engagement metrics.
So we started building a system that listens to the tastemakers instead of the algorithms. KEXP, WFMU, KCRW, and dozens of college stations. Brooklyn venues, Bay Area clubs, and indie rooms across the country. The places where music gets discovered before it gets commercialized.
But You Have a Life
You have a job. You have kids. You have a thousand things competing for your attention. You don't have time to dig through three-hour college radio shows hunting for that one track that makes your day.
That's what we're here for.
We do the digging so you don't have to. We listen to the stations, track the venues, and surface what's worth your time. Then we hand-deliver those moments of delight — a new voice, a new vibe, that feeling of hearing something genuinely fresh — straight to your ears.
What We're Building
Right now, you can browse playlists organized by vibe ("flavors"). But that's just the beginning.
See where an artist is playing, which stations are spinning them, and how their momentum is building. Watch an artist go from one college radio spin to headlining venues.
Brooklyn indie rock. Bay Area experimental. Austin country-punk. We want to map the musical ecosystems in each city — which venues feed into each other, which artists are building local followings.
For the music nerds who want to see everything: raw play counts, station rotation patterns, venue booking history, cross-reference data. We want to make the discovery process transparent.
Tell us what stations you trust, what venues you frequent, what flavors match your taste. We'll build you a feed that's calibrated to your version of good music — not the masses' version.
For the Nerds
If you're the kind of person who reads liner notes, checks Bandcamp tags, and has opinions about which pressing of an album sounds best — we're building this for you.
We believe music discovery should be explorable. Not just "here's a playlist, trust us" but "here's why this track is here, here's where we found it, here's the data."
Every track in our playlists has a story — which station played it first, which venues are booking the artist, how many spins it's getting. We want to expose all of that, so you can form your own opinions about what deserves your attention.
The Long View
We think the best music discovery happens at the intersection of human curation and data transparency. Not pure algorithm, not pure randomness, but a system that surfaces what real tastemakers are excited about — and lets you see exactly why.
We're a tiny operation run out of the Berkeley Hills by music fans who got annoyed enough to build something. No VC money, no growth metrics to hit, no pressure to optimize for engagement.
Just an honest attempt to help people find music they'll love — the way we used to find it before the algorithms took over.